Personal agents are the intermediary between humans and the Internet, turning a person’s instructions into requests and actions on websites. A customer might ask a personal agent to compare products across your site, find support articles, or complete a purchase. To a site owner, all three interactions show up as automated traffic — and without a clear view of which agents are visiting and what they are doing, it can be difficult to know whether that traffic is helping your business or creating risk. Blocking agents altogether can feel like the safest choice, but it can mean losing customers. Better visibility into agent activity allows you to decide what access makes sense for your site.

Today, we’re launching new analytics to help you understand how personal agents access your site on behalf of humans, along with more granular access policies to put those decisions into practice. Together, they let you welcome agents on your own terms, and in ways that support your business.

See how agents access your site

Knowing which agent is behind a request turns unexplained automated traffic into traffic you can act on with confidence. Cloudflare maintains the largest verified bot directory in the world, and we are now bringing that intelligence into your traffic details. In Security Analytics, the Bot Analysis chart now shows Personal Assistants as a new category, next to Verified Bot, Likely Human, Likely Automated, and Automated. Security teams can select it to see only personal agent traffic over time.

In Top statistics, a new Personal Assistants widget lists which agents are visiting your site and how many requests each one sends. Filter on one agent and every other widget updates to show only its traffic details: the paths it requests, the status codes it receives, and the networks it comes from. At a glance, you can see whether an agent is logging in, reading your product pages, reaching your checkout, or hitting errors on pages it cannot use.

For sites that protect user accounts with Account Abuse Protection (currently in early access), site owners and fraud teams are able to see which user each agent represents. The population overview page shows which personal agents are active across your users and how many accounts use them, so you can determine whether agent traffic is a meaningful part of your business. Every login and sign-up event now shows whether a personal agent made the request, and which one. Fraud teams can filter accounts by AI assistant events or number of AI assistants.

Additionally, each user's account overview shows the agents acting for that account. A fraud analyst investigating an unusual login can tell whether it came from an agent the customer has relied on for weeks, or from an agent that appeared for the first time today and needs a closer look. If it looks like an attacker is using an agent on an account, fraud analysts can mitigate that account directly, with a WAF rule on its Hashed User ID, without blocking the agent for everyone else who relies on it.

Together, these views give you a clearer basis for deciding which personal agents to welcome, limit, or block.

Set access policies that reflect your preferences

We introduced AI bot policies this summer so site owners could make separate access control choices for AI bots used for Search, Training, and Agent behaviors. Now we’re expanding the existing Agents policy to include granular control options for supported personal agents. To reflect this broader scope, we’re renaming the setting AI Crawler and Agent access policies.

In Security Settings, you can set an overall Agents policy, then choose a different policy for each supported personal agent: Allow (do not block), Block on pages with ads, or Block. For example, you can set the overall Agents policy to Block on pages with ads, then choose Allow (do not block) for a supported personal agent you want to welcome. Your existing Search and Training policies stay as they are.

You can also make these choices when you add a new zone to Cloudflare. During onboarding, we ask whether you monetize pages with ads and then tailor the recommended policies to your answer. You can always revisit your access controls later in Security Settings.

The right policy depends on your site. One publisher may allow a supported personal agent throughout its site so readers can find its articles, while another may block that same agent on pages where ads support the content. Both publishers are choosing the access control that works for their business.

Agent identity is only part of the story

The analytics and policies we’re launching today give site owners visibility into personal agent activity and control over their access. Our next goal is to help site owners preserve the context of their relationships with users when personal agents act as intermediaries. A site may recognize the agent making a request but lack information it would otherwise have about the user: whether they are an existing customer, what they authorized the agent to do, whether they have a subscription, or which protections should apply.

Reaching that goal will require privacy-aware ways to (1) carry user context through an agent, (2) help sites assess reputation, and (3) establish clear accountability when something goes wrong. We’ll be sharing more as we work with agent operators and others across the ecosystem, so site owners can choose whether to grant agents greater access while continuing to build relationships with their users.

Make the choice for your site

That person asking a personal agent to compare products, find support, or complete a purchase is still a customer trying to reach your business. Review how personal agents are accessing your site, then visit Security Settings → AI Crawler and Agent access policies to set the terms that work for your site.

Traditionally, preventing online fraud relied on point-in-time proof of identity: enter the correct password, complete a biometric verification, or pass a liveness check, and gain access. To defeat these controls, fraudsters had to steal credentials and other identity evidence from a real user, which was difficult to execute and scale. Today, widespread access to AI enables fraudsters to fabricate or imitate legitimate identities by combining exposed credentials with synthetic media designed to evade identity verification. Consequently, identity checks are no longer sufficient as they capture a moment in time. Even when someone passes a check, it does not mean the account itself can be trusted.

One convincing interaction can be faked. A consistent pattern of legitimate behavior is much harder to manufacture. Modern fraud prevention must move beyond stateless decisions toward a stateful trust model. Traditional identity verification asks, “Can this person pass the check right now?” A stateful approach additionally asks, “Does it fit what we know about this account and its established behavior?” At Cloudflare, trust is continually earned and reassessed at each interaction against historical behavioral, network, and device patterns.

Cloudflare’s Account Abuse Protection (AAP) creates stateful account overviews to help website owners detect and investigate abuse across login and signup activity. Customers configure an identifier from their existing login or signup flow, such as an email address, username, or phone number. Cloudflare cryptographically hashes that value to create a privacy-preserving, per-domain Hashed User ID. Within AAP, a Hashed User ID represents an account and anchors its activity. With each login or signup, AAP adds the event and relevant network and device signals observed at Cloudflare’s edge. Over time, this accumulated history establishes context for the account’s typical behavior, making meaningful deviations easier to identify and giving fraud teams (i.e., the designated personnel for Security Intelligence, Investigations, Trust & Safety, or Risk & Compliance) a stronger foundation for investigation.

Today, we are introducing a new fraud dashboard for Account Abuse Protection, available first to Early Access customers. The workspace brings together account overviews built from activity observed across a website’s configured login and signup flows. It allows fraud analysts to view their entire user population, identify suspicious trends, and move from aggregate activity patterns into specific account investigations.

Dashboard overview: From population visibility to individual account depth

The dashboard is designed as an investigative funnel. When a suspicious event has been identified, fraud teams can review the account population overview to understand the scale and shape of suspicious patterns without needing to investigate every account individually.

Teams can review total login and signup volume, see how many accounts generated those events, and view the unique IP addresses and devices observed across those accounts. Country and ASN breakdowns provide additional context about where the activity was observed.

The account population overview helps fraud teams answer questions such as:

• Did login or signup volume change unexpectedly?
• Are failed logins or leaked credential matches increasing?
• Which accounts show the highest login failure rates?
• Are events concentrated in particular countries, ASNs, or times of day?
• Did a sudden signup increase coincide with shared characteristics?
• Which accounts may have been affected by the attack?

From there, fraud teams can determine the campaign’s scope, prioritize accounts for manual review, reconstruct what happened within those accounts, and decide how to respond.

AAP in Action: Investigating a credential stuffing attack

Consider a fraud prevention or security analyst team investigating unusual login activity. The team opens the Account Abuse Protection dashboard to determine how broadly a credential stuffing attack may have affected its users. The dashboard allows analysts to investigate from total event traffic all the way to individual accounts that warrant review. The individual account view provides the history and context needed to reconstruct what happened and determine the appropriate response.

1. Spot the anomaly. The investigation begins in the account population overview, where the fraud team determines whether suspicious activity is isolated or part of a broader campaign. An increase in failed login activity prompts the team to examine Leaked credential check results on login events.

In this example, a leaked credential summary shows that approximately 2.4K events produced a leaked username or password result, compared with 11.7K events where credentials were classified as clean. This pattern is an investigative lead, not confirmation that every affected account was compromised.

The team can now focus on accounts associated with leaked credential matches. Are multiple accounts connected to the same IP addresses or ASNs? Does an individual account suddenly appear across an unusually high number of IP addresses? These relationships help define the potential scope of the credential stuffing campaign and identify the accounts that should be prioritized for review. Analysts can also look at the dashboard for concentration across particular IP addresses, ASNs, locations, or devices.

2. Narrow the field of investigation.  Filters help narrow the account population to specific accounts with the most concerning combination of signals and identify which ones warrant manual review.  For example, filters can be set to look at accounts with at least three failed logins, at least three leaked credential matches, and observed from at least five unique IP addresses.

From this filtered cohort, analysts can select the specific Hashed User IDs, whose recent activity requires the most urgent attention.

3. Investigate an account. Analysts can review login attempts, identify new devices or locations, and reconstruct how activity unfolded. Using the event table, they can compare earlier clear events with later suspicious activity, pinpoint when the pattern began, and determine whether it was a single event or a series of repeated attempts. Each event includes a Ray ID that analysts can use to look up associated information in Security Events.

4. Decide how to respond. If review confirms that an account was compromised, analysts can begin their established recovery process. They can also use the Hashed User ID in a WAF rule to challenge or block future requests associated with it.

A closer look at an individual account

An individual account view provides another layer of depth for investigation. It summarizes the login and signup activity observed for that account, including its login success rate, leaked credential matches, and most frequently associated networks, locations, and devices. Analysts can then examine the individual events behind the account summary. Each event includes its timestamp, Ray ID, and any mitigation applied. A Cloudflare Ray ID is an identifier given to every request that goes through Cloudflare, that teams can use to look up associated information in Security Events.

This detailed summary and event log helps answer questions such as:

• Was this a single login event or part of a series of repeated attempts?
• Did that login introduce a new country, network, IP address, or device?
• Did the user’s behavior change afterward?
• What happened before and after a suspicious event?
• Did concentrated login activity follow shortly after signup?
• Did signup and subsequent login activity use different network or device characteristics?

Viewed together, these signals help fraud teams determine whether an account requires recovery, restricting access, or another response, depending on how the customer wants to treat these accounts. When there is enough evidence, analysts can use the Hashed User ID in a WAF rule to challenge or block future requests associated with that identifier.

Designed to minimize unnecessary data exposure

Account Abuse Protection provides account level context while also giving Cloudflare customers control over who can access account information. This launch introduces two new roles (i.e., access levels): Account Abuse Protection and Account Abuse Protection PII. The Account Abuse Protection role controls access to the dashboard, while the Account Abuse Protection PII role controls access to additional account-level PII (e.g., email) . We encourage Customer Administrators to assign these roles on a need-to-know basis, based on what each team member needs to investigate.

The Account Abuse Protection PII role is also required to create or update Logpush jobs containing PII. Separating these permissions helps customers apply least privilege access to both dashboard and data export workflows.

Take the next step in account protection today

The new dashboard is available first to Account Abuse Protection Early Access customers. Bot Management Enterprise customers interested in these capabilities can sign up for Early Access. Prospective Bot Management Enterprise customers can use the same form to contact our team.

Bot detections help customers understand whether activity is automated. Account Abuse Protection adds account level overview to help fraud teams investigate whether login and signup activity appears authentic and consistent with legitimate use. Together, these capabilities help website owners address automated and human-driven abuse across account creation and login.