“In the age of misinformation, the line between fact and fiction is blurrier than ever.”

“For those of us working in video news, verification isn’t a nice-to-have. It’s a necessity. It is how we protect the stories we help shape and how we earn and maintain trust in an increasingly chaotic information ecosystem,” Abu Dhabi-registered video news agency Viory posted on LinkedIn on April 9, 2026, offering training to help newsrooms and journalists sort fact from fiction. 

The self-described “video news agency of the Global South” has delivered journalism training to multiple national press agencies across Africa, Asia and the Middle East.

However, when it comes to Viory itself, the line between fact and fiction is very blurry indeed. 

Bellingcat has found multiple links between the digital infrastructure of Viory and Ruptly news agency, a branch of sanctioned Russian propaganda outlet Russia Today, including shared IP addresses, a Viory-linked site using a digital security certificate registered to Ruptly, and Ruptly sending site performance data to Viory. While there have been previous reports on suspected links between the two outlets, our investigation adds new evidence about Viory’s ties to Ruptly media. 

When contacted for comment, both Viory and Ruptly denied any connection with each other.

‘Video News Agency of the Global South’

Viory’s main offering is raw video footage of news events provided via subscription. According to Viory, its clients include “major international news outlets, local media organisations, and independent creatives in more than 170 countries”.

If its own figures are to be believed, Viory was strikingly well established at its launch in November 2023, by which time it claimed to have a “pre-assembled team of over 150 full-time staff, and an established network of over 3,000 video journalists across the world”.

The name “Viory” is a trade name. The company’s legal name is Darpo Vision FZ LLC, according to its website, which also states that it is registered in Abu Dhabi. In August 2024, Darpo Vision FZ LLC filed for a trademark in the US for the name Viory, which was approved in December of 2025. 

As of May 2026, Bellingcat found press releases and news reports referencing at least 30 agreements between Viory and partners in more than 22 countries, as well as cooperation agreements with government agencies, training agreements with universities and regional journalism bodies. 

This includes:

• African Union of Broadcasting
• Mali’s Office de radiodiffusion et de télévision du Mali
• Democratic Republic of Congo’s Congolese Press Agency 
• Public Service Media Maldives 
• Namibian Broadcasting Corporation
• Ethiopian Broadcasting Corporation
• Cambodia’s Ministry of Information
• Media Office of the Government of Al Fujairah
• Abu Dhabi University
• University of Sharjah
• Asia Media Summit

Viory also sponsored a glitzy event for its inaugural Global South Video News Awards in December 2025 at Abu Dhabi’s first-ever BRIDGE Summit.

Ruptly Revisited

Ruptly is a video news agency formerly based in Berlin and ultimately controlled by Russia Today (RT), which is owned by Russian state media company ANO TV-Novosti. ANO TV-Novosti has been on the EU sanctions list since December 2022 for spreading “pro-Kremlin propaganda and disinformation” and supporting Russia’s war against Ukraine. 

RT launched Ruptly, which operated in Berlin via a German-registered subsidiary in 2013, with the goal of “becom[ing] the go-to alternative resource in a highly concentrated market of professional news video footage, and to deliver coverage of stories that other agencies miss.”

Sanctions imposed on RT following Russia’s 2022 invasion of Ukraine choked off Ruptly’s source of funds in Germany, leading the German company to begin insolvency proceedings in October 2024. Ruptly continues to operate from Moscow as of 2026.

As with Viory, Ruptly’s main offering is providing raw news footage to subscribers around the world. It relies on a large network of international freelancers and stringers. In 2016 RT claimed that Ruptly had “surpassed” newswire services AFP and Reuters on YouTube, and was serving more than 600 media organisations in 45 countries.

Felix Huesmann of the German outlet RedaktionsNetzwerk Deutschland (RND), was the first to outline links between Ruptly and Viory while covering the insolvency proceedings of Ruptly. He found that Darpo Vision’s original details on the Abu Dhabi Creative Media Authority’s site included an email address d.toktosunova@gmail.com. It has not been confirmed who this email address belongs to; however, the username matches the first name initial and surname of Dinara Toktosunova, the managing director of Ruptly. When asked about this email address by Huesmann  in 2024, Ruptly “explained that Toktosunova is focused on securing the future of the Ruptly team [in Moscow] and is not working anywhere else as a managing director.”The activist group, OSINT For Ukraine, also outlined links between Ruptly and Viory, including the movement of multiple key staff between the two organisations and strong similarities between the two organisations’ platforms and content.

Darpo Vision’s Security Certificate

The legal entity behind Viory, Darpo Vision, was set up in one of Abu Dhabi’s free zones – special economic areas that have business-friendly incentives such as tax exemptions and that allow 100 percent foreign ownership. The free zones also offer what some describe as high levels of “corporate privacy,”  which others assert has created a haven for shell companies and opaque corporate structures.

Darpo Vision initially had its own web domain, darpo.vision. The site has since been removed. Whois records show that the domain was registered by Darpo Vision FZ LLC in December 2022 to a PO Box in Abu Dhabi, using a Russian domain name registrar and a Moscow phone number. 

Initially, Darpo.vision had its own Secure Sockets Layer (SSL) certificate – a digital certificate that authenticates a website’s identity, allowing it to secure and encrypt data. However, VirusTotal data shows that as of at least June 2024, darpo.vision was using a wildcard SSL certificate registered to ruptly.video. A Wildcard SSL certificate is a single certificate with a wildcard character (*) in the domain name field. This allows the certificate to secure a single domain and multiple subdomains. You can see historical SSL certificates for darpo.vision.

James Wilson, a software and networking engineer with 20 years of experience and currently Enterprise Technology editor at Risky Business Media, told Bellingcat that to prevent unauthorised use or forgery of SSL certificates, a private key is needed to create and use a wildcard certificate across multiple domains. 

“The fact that darpo.vision was using a wildcard SSL certificate for ruptly.video indicates that whoever was running darpo.vision also had access to the private key for ruptly.video’s SSL certificate. Normally, only the people operating Ruptly’s web hosting infrastructure would be likely to have access to that,” Wilson explained. 

When asked by Bellingcat about whether there were alternative possible explanations, Wilson suggested that it was theoretically possible that someone may have hacked Ruptly and stolen their private SSL key. 

“However, using that wildcard SSL certificate on a domain that didn’t match the wildcard in the certificate defies explanation as the browser would alert the user to the certificate error,” he added.

Shared IP Addresses

Bellingcat also identified multiple shared IP addresses which appeared to be concurrently in use by both Ruptly and Viory between May 2025 and May 2026. 

From 2025 onwards, the Russian IP address 158.160.132.25 has been used concurrently by viory.video, ruptly.video, ruptly.agency and ruptly.tv, according to VirusTotal. Similarly, since the beginning of 2026, IP address 84.252.135.88 has been used concurrently by viory.video, viory.team, ruptly.video, ruptly.agency and ruptly.tv, according to VirusTotal. 

VirusTotal data shows that from 2025 onwards, IP address 158.160.166.22 has been used by ruptly.video and viory.video while from 2026 onwards, IP address 158.160.226.68 has been used by viory.video and ruptly.tv. The VirusTotal data appears to show these IP addresses being used exclusively by Ruptly and Viory as of 2025 and 2026. However, VirusTotal does not necessarily capture all domains which resolve to an IP, and other domains may also have resolved to these IP addresses, which were not observed by VirusTotal’s passive DNS replication service. It is also important to note that in some cases, unrelated domains use the same IP addresses.

Ruptly Sends Site Performance Data to Viory

Viory’s and Ruptly’s site infrastructure was also linked through data sent via Sentry, an internal error tracking and performance monitoring platform. 

An API scan of Ruptly’s main client login page, ruptly.agency, on March 26, 2026, shows that the page was sending data to a subdomain of viory.team. This domain appears to be used by Viory primarily for backend purposes, based on subdomains which appear to refer to common developer and site management tools such as Traefik and ArgoCD, in addition to Sentry.io. Notably, two subdomains also appear to refer to Ruptly. 

The purpose of one domain sending data to another domain’s Sentry project is generally to consolidate all of the relevant performance and error data in one place for in-house developers to monitor. 

The ruptly.agency page’s request to viory.team also includes an authentication key for Viory’s Sentry project. Ruptly.agency is not the only Ruptly domain sending Sentry data to viory.team. As of May 9, 2026 the login page for ruptly.video’s own Sentry project, sentry.ops.ruptly.video, automatically redirects to sentry.ops.ruptly.video/auth/login/viory/. Ruptly Video’s Sentry login page also features “Viory” as the title.

The ruptly.video Sentry login page is also sending data to the viory.team Sentry project, the ruptly.agency homepage and using a favicon hosted on viory.team.

A third Ruptly domain, ruptly.tv, also sends performance data to viory.team’s Sentry project via cms.dev.ruptly.tv. 

James Wilson noted that in each case, the Ruptly domains sending data to Viory appeared to be using a different Sentry key.

“If you look at each of these snippets sending telemetry data [from the Ruptly domains], the specific Sentry keys for sentry.ops.viory.team are different for each. I presume that someone with access to Viory’s Sentry keys has generated and included fresh Sentry keys in each of these instances in order to differentiate between the telemetry from this site versus others using the same Sentry instance,” Wilson said. 

“This cuts against the idea that this is, for example, a case of someone just lazily copy-pasting code on Ruptly’s domains. It suggests that each of these snippets was likely to have been deliberately included. The alternative explanation of changing these API keys to some arbitrary value seems much less plausible given the lack of diligence in ensuring other aspects of the content didn’t cross-reference the domains.”

‘Ruptly’ Page Title on Viory Test Page

Finally, Bellingcat found a page at frontend.dev.viory.video/en that appears likely to be a developer test page for the front page of Viory’s main domain viory.video.

Notably, however, the page title reads “Stream trending news | Ruptly.” The page description included in the source code also refers to Ruptly:  

“Follow breaking world news in real-time and stream the latest developments in politics, sports, finance, science, tech, and more from one of the top online news sites. Download and share international news today with award-winning news agency Ruptl” [sic].

Wilson said that the use of the Ruply page title and text on the Viory test page “looks like a case of lazy copy and pasting”.

“That could potentially be done by someone outside of Ruptly, although it would be strange.”

While this particular piece lies on the lower end of the spectrum of proof, Wilson said that together with the other stronger pieces of evidence, including multiple Ruptly domains appearing to send data to Viory using different API keys, and Ruptly’s wildcard SSL certificate on Darpo Vision’s site, the weight of evidence for a connection between Ruptly and Viory adds up.

“None of the pieces of evidence are watertight on their own, but when you add them together it’s difficult to think of other plausible explanations for all of them being true at the same time,” he added.

Bellingcat also found that Ruptly appears to have connections to a company in Hong Kong. Company records from July 2022 indicate that this company was originally named Ruptly Limited, but in September of that year, the company’s name was changed to Lotus Production Limited. 

The Hong Kong company remains registered as active and filed annual reports in September 2025.

Russian Slant in the ‘Global South’ 

Anna Hiller, a Bangkok-based Consultant Research Analyst for the Institute for Strategic Dialogue told Bellingcat that the resources provided by Viory can be an attractive pool of source material for smaller media outlets, governments and academic institutions with small budgets.

She told Bellingcat that Viory’s editorial choices are clear when looking at the site’s videos.

“When accessing Viory, the prominence of pro-Russian and pro-China content is immediately noticeable, including numerous articles focused on Vladimir Putin, Russia-China cooperation, and broader China-related narratives.”  

Bellingcat contacted Viory, Darpo Vision and Lotus Production Limited to ask about the connections we found between the Viory website and Ruptly and between Lotus Production Limited and Ruptly. 

Viory said that it had no connection with Ruptly. “Viory has no connection with Ruptly; any suggestion otherwise based on ordinary use of similar digital platforms, tools or cloud providers is poorly founded and inaccurate; Viory is a UAE-based, privately held, self-funded and 100% privately owned organisation, and receives no funding, direction or instructions from any state media,” the company said in an email response. 

Ruptly also said it was not connected to Viory. It declined to respond to Bellingcat’s questions, including about specific findings such as Ruptly’s domains sending technical performance and error data to Viory, calling these questions “irrelevant”.

Bellingcat is a non-profit and the ability to carry out our work is dependent on the kind support of individual donors. If you would like to support our work, you can do so here. You can also subscribe to our Newsletter and follow us on Bluesky here, Instagram here, Reddit here and YouTube here.

The post Tracing Digital Links Between Viory and Ruptly appeared first on bellingcat.

The challenges of conducting open-source research in China are well-documented. Consistently named one of the most digitally oppressive countries in the world, China blocks some of the world’s largest social media platforms, such as Facebook, Google, and YouTube. Those that are still accessible are mostly Chinese-owned, strictly regulated and monitored in real time by AI systems as well as tens of thousands of “internet police”. 

But despite these strict controls, Chinese apps – which boast more than a billion estimated users – remain an information goldmine for investigative journalists covering stories both within and outside China.

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Since most foreign sites are banned, Chinese platforms are the largest resource available to journalists and researchers interested in what’s going on in the world’s second-most populous country. Even when a topic is being censored, patterns in the censorship can themselves serve as investigative leads: a 2020 BuzzFeed News investigation, for example, mapped out detention camps in Xinjiang by examining areas that had been blanked out on China’s Baidu Maps.

With millions of Chinese people living overseas, social media activity by members of the diaspora can also turn into global stories.

Serial rapist Zou Zhenhao, a Chinese PhD student, was jailed in London last year after one of his victims posted a warning on Xiaohongshu, also known as Little Red Book or Rednote, an app popular with young Chinese women living abroad. Another woman Zou had raped reached out to the original poster, who put her in touch with the police – leading to the conviction of a man described by police as possibly one of the worst sexual predators in British history.

Founded in 2013 as a Hong Kong shopping guide, Xiaohongshu has evolved into a lifestyle and e-commerce platform that has been compared with Instagram, Pinterest and Amazon. Last year, it reported about 300 million monthly active users, rivalling some of China’s largest social media platforms.

The app’s 600 million daily searches by the end of 2024 also accounted for half of market leader Baidu’s search volume, demonstrating that it is emerging as a critical search and discovery engine, not just a social platform.

Although primarily a Chinese-language app, Xiaohongshu gained attention in the English-speaking world last year, when millions of American TikTok users flocked to the platform in anticipation of a TikTok ban under US President Donald Trump. 

Responding to the surge of international users – sparked by the #TikTokRefugees trend – Xiaohongshu rolled out an AI-powered translation feature, making the app more accessible to non-Chinese audiences. This also meant that journalists without Chinese language skills can more easily communicate on and navigate the platform.

Despite its growing popularity both within and outside China, the app is relatively new and underexplored compared to more well-established platforms such as Weibo. 

This guide aims to provide a starting point for those looking to explore Xiaohongshu for open-source investigations, including an overview of its main user demographics, potential topics to explore and strategic search methods specific to the app. 

User Demographics and Topics

According to Xiaohongshu’s official data, the platform’s demographic profile is mainly young, female and urban. As of 2024, 70 percent of its users were women, with half of all users belonging to Gen Z and living in China’s largest cities. 

As previously mentioned, the app has also gained popularity with the Chinese diaspora. Many Chinese nationals living abroad use it as a search engine for local information, posting and searching for content related to their daily lives, from restaurant recommendations and apartment hunting to navigating foreign bureaucracies and finding community resources. 

This demographic profile makes Xiaohongshu particularly well-suited for investigating stories about consumer fraud and urban livability issues. For example, Chinese outlets like Jiemian have used Xiaohongshu posts to expose the grey-market ecosystem of paid reviews and fake endorsements tied to the platform’s e-commerce model, while in 2022, International Financial News traced a mother-and-baby store scam that defrauded over 400 parents back to product recommendation posts on the platform.

Given its predominantly female user base, Xiaohongshu has also evolved into one of China’s most important spaces for feminist discourse and women’s issues. Academic researchers have used content on the platform to analyse local discussions on menstrual shaming, sexual harassment, and the controversial “divorce cooling-off period” introduced in 2021. As Rest of World reported, women have increasingly congregated on Xiaohongshu, where they outnumber male users and have found ways to trick the app’s recommendation algorithm so their posts are shown mostly to other women.

The Relevance of Censorship

Political content and current affairs about China are largely absent from the app – a result of both active censorship and platform design. 

All Chinese social media platforms, including Xiaohongshu, operate under strict content moderation requirements from the Cyberspace Administration of China. A leaked 143-page internal document published by China Digital Times in 2022 revealed how Xiaohongshu censors respond to government directives in “real-time”, blocking content related to politically sensitive topics such as criticism of the Chinese Communist Party, labour strikes and student suicides. Xiaohongshu’s commercial focus also makes it less likely that these topics would be discussed on the platform: as Rest of World reported, the platform functions less like Weibo – a public square for current events – and more like “a giant mall, where shoppers tell each other what to buy”.

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Resources

The Challenges of Conducting Open Source Research on China

Coverage of international affairs is also tightly controlled: only state-owned or state-controlled news organisations can obtain licences to publish original news content. However, content about life abroad, particularly stories about the cost of living, healthcare, or social problems in Western countries, circulates more freely on platforms including Xiaohongshu, and provide journalists with insight into how Chinese diaspora communities engage with local political systems. 

For example, when the 2025 Miss Finland was accused of making anti-Asian gestures, searching for “芬兰小姐” (Miss Finland) and “投诉” (complaint) on Xiaohongshu revealed a trove of collective action: users shared different complaint pathways, posted templates for filing reports, and documented various outcomes from their complaints. 

For such large-scale public events, Xiaohongshu can be both an organising platform and a rich source for tracking how diaspora communities coordinate responses to discrimination, providing journalists with insight into grassroots activism and transnational advocacy networks.

Getting Started

Xiaohongshu is available for download on both Apple’s App Store and Google Play worldwide, or can be accessed via a web browser. In international app stores, the app appears under the name “RedNote,” but this is the same application as Xiaohongshu – content and accounts are shared across both. The key difference is that RedNote users who register with overseas phone numbers are automatically tagged as international users, which affects the content the algorithm surfaces to them.

For users who download the app outside mainland China, Xiaohongshu automatically detects the device language and location. Upon first login, international users are prompted with an option to automatically translate all content into English (or their device language). If enabled, posts and comments will display with translations by default, and the algorithm will prioritise English-language content and posts created by or for international users, such as expat influencers.

For researchers and journalists seeking to observe the platform as Chinese users experience it, consider disabling automatic translation. This allows you to see content as it natively appears and helps you distinguish between posts created for international audiences versus those created for domestic users – a distinction that matters when assessing how representative your sample is for the relevant topic.

The default home feed, or the “Explore” tab, is where the algorithm surfaces content based on your engagement history, location and user profile. The feed uses a grid layout displaying post thumbnails with titles and like counts.

On the top right corner of the screen, the search bar also allows keyword searches across posts, users and topics. Results can be filtered by content type (e.g. notes, videos, users or products) and sorted by relevance or recency.

Using the Search Bar

Xiaohongshu’s search function is relatively basic. You can search by keywords and filter by time and location, but the options are general: time filters include “past day,” “past week,” or “past six months,” while location filters offer “same city” or “nearby”. 

For example, searching “Canada” returns posts tagged with that keyword, which you can then sort by recency or proximity. 

For breaking news events, try searching location names or names of individuals involved in the incident, filtering for the most recent posts to capture real-time reactions and on-the-ground accounts before they’re censored or deleted.

Xiaohongshu primarily uses algorithms to curate and push content through personalised feeds. For journalists using Xiaohongshu for investigative purposes, it can be useful to actively search for topics of interest to train your algorithm – the more you search and engage with specific content, the more relevant posts the algorithm will surface to you.

However, if you are researching the platform itself – studying what content Xiaohongshu promotes, how censorship operates, or what narratives dominate – you may want to start from a clean slate. In that case, consider periodically turning off personalised recommendations (Settings → Privacy Settings → Personalisation Options), clearing your browsing history, clearing cached data, or using a fresh account to observe what the platform shows to a “neutral” user.

Language and Lingo

During the influx of “TikTok refugees” in January 2025, Xiaohongshu launched a translation feature for users outside mainland China, enabling the automatic translation of comments and posts. 

However, this does not translate search queries. The platform’s search engine is still optimised for Chinese, though there is a “prioritise English” filter for overseas users, and searching in English will return some results.

But the language you search in shapes far more than just your results – it determines which version of the platform you see. When you search in English or use an international account, the algorithm treats you as a foreign user and surfaces content accordingly: influencers explaining why they love living in China, comparisons showing Chinese life favourably against the West. 

This isn’t a neutral cross-section of the platform – it is a curated bubble. To access what Chinese users actually discuss among themselves, it would be more effective to search in simplified Chinese and, ideally, use a China-registered account if you have access to one. If you don’t read Chinese, you can also consider using a translation tool (Google Translate, DeepL, or an AI assistant) to convert your search terms into simplified Chinese before entering them.

Despite such tools and the in-app translation feature, it is always useful when researching using Chinese platforms to work with a native speaker familiar with the local context. They can flag when an innocuous-seeming term actually carries hidden meaning, and help identify coded conversations about a censored topic.

On Xiaohongshu specifically, this coded language extends beyond political topics to include anything the platform’s algorithm might flag as “vulgar” or promotional. For example, users substitute fruits and neutral terms for body parts or sexual content to avoid being flagged as inappropriate – the peach emoji for buttocks, or 炒菜 (“cooking”) for explicit material. They may also use abbreviations and emojis for commercial terms to evade anti-marketing filters, such as “vx” (the abbreviation of how WeChat is pronounced in Chinese) or “绿” (“plus green”, apparently referring to WeChat’s green logo) for WeChat, or “米” (rice) or the moneybag emoji for money.

Advanced Search Strategies

For more sophisticated searching, consider using third-party marketing analytics tools like Xinhong and Qiangu, which can show trending topics, popular posts and engagement metrics, as well as identify key content creators posting about specific subjects. 

For example, on Xinhong, when you search for “Canada” in Chinese, it also shows show trending related searches such as “加拿大总理” (Canadian Prime Minister). Clicking through these suggestions leads to recent posts—for example, posts about Mark Carney’s latest statements at Davos, along with user comments and reactions.

While these tools are designed for marketers, they provide journalists with valuable capabilities: tracking how topics evolve, identifying influential voices in specific communities, and discovering related hashtags or discussions that might not surface through basic platform search. These tools often require paid subscriptions but can significantly enhance research efficiency for long-term investigations.

Another valuable feature is Xiaohongshu’s group chat function, where users gather around shared keywords and topics—from city-specific communities to niche interests. These groups are often highly active and provide access to candid community discussions that don’t appear in public posts. To find relevant groups, go to Messages → Group Square, where you can browse categories or search by keyword and request to join.

Monitoring active group chats related to relevant topics, whether that’s a specific city, industry, or issue, can help journalists and researchers stay updated on emerging issues and detect potential story leads before they become widely visible on public feeds.

Preserving the Evidence

Chinese social media content can disappear quickly and without warning due to censorship, making immediate preservation critical. 

Always take two preservation steps immediately upon discovering relevant content:

First, screenshot the entire post, including the URL, timestamp, username, like/comment counts, and location tags. These metrics establish context and authenticity. Use tools that capture full-page screenshots rather than just visible portions, as posts can be long and comments extensive. Second, archive the web page using services like archive.today or Wayback Machine. Note that these services capture only static content – comments and engagement metrics may not be fully preserved and should be screenshotted separately.

For Xiaohongshu specifically, always preserve the user’s unique ID found in their profile URL when viewed on a browser, which follows the format “user/profile/[unique ID]”. Users can change their display names, but this unique identifier remains constant, allowing you to track accounts over time even after name changes. This is critical for long-term investigations or when monitoring specific sources.

Xiaohongshu operates under the same legal and censorship constraints as all Chinese social media platforms, and researchers should approach it with appropriate caution. Content moderation is extensive: users who post about sensitive subjects risk having their content removed or their accounts suspended, and the platform is required to comply with government data requests. For researchers, this means the information you find represents only what has survived the censorship process.

That said, Xiaohongshu remains a remarkably rich resource for open-source research. Its strength lies precisely in its apolitical, lifestyle-oriented identity: while political discussion is suppressed, candid conversations about everyday life flourish. For journalists willing to invest in learning the platform’s rhythms, building Chinese-language search skills, and understanding its coded vocabularies, Xiaohongshu offers a window into how ordinary Chinese people talk among themselves – an area that remains largely untapped by international media.

Bellingcat is a non-profit and the ability to carry out our work is dependent on the kind support of individual donors. If you would like to support our work, you can do so here. You can also subscribe to our Patreon channel here. Subscribe to our Newsletter and follow us on Bluesky here, Instagram here, Reddit here and YouTube here.

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This article is the result of a collaboration with Indian media outlet Newslaundry. You can find Newslaundry’s editorially independent coverage here.

Indian companies have shipped more than 320 million synthetic opioid pills to West Africa – where they have not been approved by regulators – over the past three years, a Bellingcat investigation has found.

Export records from trade data provider 52wmb show that more than 1,400 consignments of tapentadol worth almost USD $130 million were sent from India to West Africa between January 2023 and December 2025.

Tapentadol, a painkiller two to three times more potent than tramadol, has not been approved for use in most West African countries, where some nations are grappling with an escalating opioid abuse epidemic.

However, this investigation shows that dozens of Indian suppliers have flooded the region with tapentadol over the past three years. Where dosages were listed, more than half the pills were in powerful strengths of 200mg or more – dosages that are not even approved in India.

The exports, cross-checked against records provided by trade data aggregator ImportGenius, show most tapentadol pills sent between 2023 and 2025 had the coastal nations of Sierra Leone and Ghana listed as their declared destinations.

The two West African countries were collectively marked as the destination for more than 80 per cent of the total value of tapentadol sent to the region.

Experts have documented how drug traffickers adapt quickly to international regulations and law enforcement efforts. In 2018, India tightened export controls around the opioid tramadol, one of the most trafficked synthetic drugs to West Africa.

In 2021, the International Narcotics Control Board (INCB) said large-scale tapentadol trafficking had been identified, particularly in consignments destined for Africa. It had previously noted that India’s strengthened tramadol controls could lead traffickers to substitute the drug with other potent synthetic opioids.

A BBC investigation last year revealed that Indian company Aveo Pharmaceuticals was illegally exporting tablets containing a mix of tapentadol and the muscle relaxant carisoprodol to West Africa. This led India’s drug regulator, the Central Drugs Standard Control Organisation (CDSCO), to ban the manufacture and export of all combinations of the two drugs.

Bellingcat’s investigation, in collaboration with Indian publishing partner Newslaundry, reveals that the supply of tapentadol pills from India to West Africa has surged in recent years.

Export data from 52wmb shows the value of tapentadol sent to the region has risen from about USD $27 million in the three year period from 2020 to 2022, to almost USD $130 million from 2023 to 2025.

Julius Maada Bio, Sierra Leone’s president, in 2024 declared a national emergency over rampant drug abuse and branded kush – a toxic blend of psychoactive substances including cannabis and synthetic opioids – a “death trap”.

Authorities in Sierra Leone have intercepted illegal tapentadol, including last July when the National Revenue Authority (NRA) said it thwarted a smuggling operation near its north-west border with Guinea.

The NRA and other agencies including the Transnational Organised Crime Unit, National Drug Law Enforcement Agency, and the Pharmacy Board of Sierra Leone did not respond to Bellingcat’s requests for comment.

Ghana’s Narcotics Control Commission (NACOC) said the illegal importation of tapentadol was first recorded in 2022 after international efforts to curb the tramadol crisis resulted in criminal networks shifting production to other pharmaceutical opioids including tapentadol, tafrodol and carisoprodol.

The agency has recorded a “steady rise” in tapentadol trafficking over the past three years, with authorities seizing more than 3.7 million tablets (250mg strength). Most were traced back to India, it said.

“NACOC investigations confirm that the bulk of tapentadol is trafficked into Ghana through seaports and by air, via express courier services,” a spokesperson said. “At the ports, the drug is concealed in containerized cargo falsely declared as pharmaceuticals, electrical materials or household goods. Express courier services are used for smaller, high-value quantities, often packed alongside legitimate consignments to avoid detection.”

NACOC said Ghana had emerged as both a destination and transit hub for tapentadol, with the majority of intercepted consignments bound for Niger, Mali, Burkina Faso and Nigeria. When sold domestically, it said the street drug was promoted as a tramadol substitute.

Ghana’s Food and Drugs Authority (FDA) said last year that the abuse of pharmaceutical opioids such as tapentadol — commonly known on the street as “Red” — was on the rise.

The FDA told Bellingcat it had “never issued any permit” for the manufacture or importation of tapentadol, in any strength, to any importer or to any country. It said any tapentadol shipments to Ghana were for “trans-shipment to neighbouring country”.

Import data for Ghana shows that no tapentadol entered the country between 2023 and 2025, which supports NACOC’s position that the drugs are being concealed and falsely declared. Import data for Sierra Leone was not available through 52wmb.

India’s drug and pharmaceutical exports have grown to more than $30 billion a year, according to the Pharmaceuticals Export Promotion Council of India (Pharmexcil), a division of the ministry of commerce and industry.

While tapentadol is available in India on prescription in strengths of up to 100mg (immediate release) and 200mg (extended release), authorities are aware of its risk of misuse. Last year, the Indian drug regulator’s Technical Advisory Board said the Department of Revenue may be requested to schedule the painkiller under the Narcotic Drugs and Psychotropic Substances Act, which would tighten rules around its export.

To export pharmaceutical products at strengths that are not approved in India, exporters are required to obtain an export “no objection certificate” (NOC) from the CDSCO, for which they have to submit proof of the drug’s approval in the importing country. Publicly available information shows tapentadol is not approved for use in any of the West African nations identified as part of this investigation.

The CDSCO did not respond to questions from Bellingcat or our publishing partner, Newslaundry.

In response to “Right to Information” requests submitted by Newslaundry, the CDSCO said only two companies had been granted authorisation to manufacture tapentadol for export between 2019 and 2024. However, the trade data analysed by Bellingcat did not list either company as an exporter of tapentadol to West Africa.

The CDSCO also said it had issued export NOCs for tapentadol to 51 companies since 2024, but that these were not for export to West African countries.

Meanwhile, Bellingcat’s analysis of trade data shows that more than 60 Indian suppliers have exported tapentadol to West Africa since 2023. The exporters are mostly pharmaceutical companies but also include smaller operations, such as one company owned by a Nigerian man who sent more than US $4 million of tapentadol to Niger and Ghana.

Dinesh Thakur, co-author of the book Truth Pill, told Newslaundry there were gaps in India’s drug regulatory framework that made it possible for potentially unsafe medicines to be manufactured and exported without proper oversight.

“There is no regulatory framework which checks a genuine importer and counterfeit importer between countries,” said Thakur, a former pharmaceutical executive who now works as a public health activist.

Mohammed Adinoyi Usman, a consultant anaesthetist at Rasheed Shekoni Federal University Teaching Hospital in Nigeria, said tackling Africa’s opioid crisis was complicated by a lack of resources across the region, weak government responses, and inaction by law enforcement agencies.

He said more collaboration and intelligence sharing was needed, especially across West African countries, to combat the problem. “We see so many opioids coming into our region because of a range of factors including under-funded institutions like customs and drug agencies, weak border controls and corruption,” he said.

“Africa is different. Even southern Africa is different from western Africa – each region has its peculiarities. In Nigeria, we don’t have well-functioning institutions to help control it. But our government is trying.”

Dr Usman said access to prescription opioids in Africa was inadequate, and pointed to research showing the disparity in distribution of legal opioids to low-income countries compared to high-income nations that consume the bulk of the world’s pain relief medication. He said opioid abuse was linked to crime and negative health outcomes.

“Sadly, access to prescription opioids is very limited in Africa,” Dr Usman said, “but the costs of illegal use are high.”

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The video posted by a state branch of India’s ruling Bharatiya Janata Party (BJP) showed Assam chief minister Himanta Biswa Sarma shooting an image of two men in Muslim skull caps. “Foreigner-free Assam”, read one caption across the video. “Why did you not go to Pakistan?” said another. 

One of the men in the photo that Sarma was portrayed as shooting was Gaurav Gogoi, a leader of the Indian National Congress (INC), the BJP’s main competitor in Assam for the state’s upcoming legislative elections next month. 

Gogoi has stated that he is Hindu but enjoys visiting different religious sites and observing their norms. He has been photographed wearing traditional Muslim attire during religious occasions such as Eid. 

But the image of him in the video shared by BJP Assam, wearing a casual singlet with a skull cap, was not one of those occasions. 

Bellingcat has seen several dozen videos posted by the BJP that use generative artificial intelligence (AI) alongside anti-Muslim and anti-Bangladeshi messaging in the border states of Assam and West Bengal in December last year, ahead of legislative elections scheduled in both states for April.

Bellingcat analysed 499 social media posts containing photos and videos shared on Facebook, Instagram and X by the BJP’s official accounts in the two states for this time period, finding 194 posts that appeared to meet the United Nations’ definition of hate speech: discriminating against persons or communities based on inherent characteristics such as religion and national origin. Of these, 31 (about one in six of the hateful posts) contained the obvious use of AI-generated imagery. 

These appear to be part of a larger pattern of politicians and parties globally using generative AI to amplify hateful or divisive content, particularly ahead of major political events such as elections. 

Ahead of the New York City mayoral race last year, Andrew Cuomo’s official X account shared, then deleted, an AI-generated video depicting Mamdani eating rice with his hands and a Black man in a keffiyeh shoplifting. In Italy, several opposition parties complained to a communications watchdog after deputy prime minister Matteo Salvini’s League party published a series of AI-generated images depicting men of colour attacking women or police officers. And in the UK, videos by an AI-generated rapper funded by the far-right Advance UK party, with lyrics targeting Muslims, were viewed millions of times. 

A Campaign of Hate

Both Assam and West Bengal share a border with Bangladesh. BJP, the world’s largest political party, is currently in power in Assam, where legislative elections are scheduled on Apr. 9. West Bengal, which goes to the polls on Apr. 23, is governed by the Trinamool Congress (TMC).

Tensions between India and Bangladesh worsened after former Bangladeshi Prime Minister Sheikh Hasina, who enjoys close ties with Delhi, was ousted in 2024 and fled to India. 

US-based international affairs expert Mohammed Zeeshan told Bellingcat that the “dehumanising and debasing” terminology used in India to refer to alleged illegal Bangladeshi immigrants, including by senior ministers, has caused resentment towards India in Bangladesh. 

“The situation, in fact, was so bad that Hasina herself had subtly warned the Modi government in public statements that Indian domestic rhetoric was endangering Bangladeshi Hindus, who bore the brunt of that resentment,” Zeeshan said. 

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Zobaida Nasreen, a professor of anthropology at Dhaka University, said that anti-Muslim rhetoric intensified by BJP leaders reinforces the belief in Bangladesh that Muslims and Bengalis are being collectively targeted in India.

“Viral videos containing this message tend to spread quickly across Bangladeshi media and social platforms especially on Facebook, enhancing perceptions of hostility and triggering anti-India sentiment or nationalist backlash,” she added.

In December, the month our dataset was collected, Dipu Das, a Hindu garment worker, was beaten to death at an anti-India protest in Bangladesh over allegations that he had made derogatory remarks about Islam. 

And while the administration led by Bangladesh’s newly elected leader Tarique Rahman has sought to reset strained ties, most of the hateful social media posts we saw posted by the BJP in December attacked Bangladeshi Muslims and/or Bengali-origin Muslims in India, showing how tensions between the two countries continue to influence political messaging in India’s border states.

Bellingcat’s analysis included a total of 202 posts by BJP Assam and 297 by BJP’s West Bengal branch on their official accounts. We also looked at posts shared by BJP’s main opponent parties – 194 from INC in Assam and 357 from the TMC in West Bengal – during the same time period in December. 

This included all visual social media posts (containing photos or videos) by each party in December, except those that did not appear to contain any overt political messaging, such as those simply commemorating public holidays. We only counted each photo or video once, regardless of how many platforms it was shared across. 

Although all of the major parties contesting in the Assam and West Bengal state elections appeared to use AI-generated imagery in some of their posts, there appeared to be a particularly high concentration of hateful messaging in the ones posted by the BJP’s accounts. 

In Assam, we identified 28 posts by BJP using apparently AI-generated imagery, of which 24 carried hateful messaging. Of the 194 INC posts we looked at from December, 41 appeared to feature AI-generated imagery, but none of these appeared to carry hateful messaging. 

In West Bengal, we found 14 BJP posts that contained clear indicators of AI-generated imagery, seven of which were hateful. We also identified 15 posts by the incumbent TMC that appeared to feature AI imagery, but none of these appeared to meet the definition of hate speech. 

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When contacted for comment, BJP Assam spokesperson Rupam Goswami did not directly respond to questions on the party’s general use of AI but said they did not post any AI-generated photos of Gogoi. “BJP does not stoop so low,” he told Bellingcat.

As for the “point blank” shooting video, Goswami initially said the person responsible had been punished and removed from the party. However, when asked about Sarma saying that he would re-post the video with those he was depicted shooting labelled as “Bangladeshis”, Goswami said, “[Bangladeshis] need to be completely suppressed.”

BJP West Bengal did not respond to multiple requests for comment by Bellingcat via phone and email.

It is important to note that as generative AI technology improves, it can be increasingly difficult to detect AI-generated imagery. Our manual count of AI-generated imagery only included posts that had obvious signs of generative AI such as unnaturally smooth textures and multiple people with the same faces. It is therefore possible that there were other images in our dataset where generative AI was used more subtly. 

However, Joyojeet Pal, Professor of Information at the University of Michigan, told Bellingcat that the quality of these visuals, or whether they looked real, was not the priority. 

“What politicians in India have understood is that the sociocultural drivers of misinformation are most important for elections, so they harp on about things to the extent that they have started to not care about form over substance. It looks bad? It doesn’t matter,” he said.

More important to voters, according to Pal, was whether they already believed in the narrative contained in the videos, which generative AI could help create more quickly: “AI is helping cement polarised opinions by giving you the kind of content you have already decided you want to engage with.” 

When asked about INC’s use of AI, party spokesperson Aman Wadud said that it was obvious that some of the videos they posted were made with AI and that there was no intention to mislead. 

“AI can be both destructive and creative. We are using it in a creative manner, we are not using it in a destructive manner. We don’t violate people’s dignity, we don’t falsely accuse people,” he said.

TMC did not respond to Bellingcat’s multiple requests for comment via phone and email by publication time.

Portraying Bengali Muslims as ‘Foreigners’

The largest category of hateful messaging Bellingcat observed in the BJP’s posts targeted Bangladeshi or Bengali-origin Muslims, referring to them as “infiltrators” or “foreigners”. We counted 66 such posts by the BJP’s Assam and West Bengal branches from December, of which eight appeared to contain obvious AI-generated imagery. 

Bengali-origin Muslims are often stereotyped as “illegal immigrants” in the state, although members of the community have lived in India since the late 1800s. 

Last year, the BJP deported thousands of alleged undocumented migrants – reportedly including Indian Muslim citizens – to Bangladesh. Human rights groups have called the deportations unlawful and discriminatory, as well as lacking in due process. 

One video referencing this theme shows AI-generated visuals of protests against “illegal infiltration” in Assam, with the caption urging people to “wake up” or the country would “turn into Bangladesh”. 

A different one uses real footage from past violence in Assam mixed in with images of Muslim men. A song playing in the background accuses them of taking over “Assamese land” and shows AI images of “Assamese” people, i.e. those not in stereotypical Muslim clothing, crying.

Both videos use religious markers to draw a distinction between “infiltrators” – men in skull caps or lungis associated with Bengal-origin Muslims – and “citizens” in non-Muslim attire. 

Clothing is often used by the Hindu far-right as a visual shorthand for identity and a deepening religious divide. In 2019, Prime Minister Narendra Modi said of protests against a controversial citizenship law that those responsible for violence could be “identified by their clothes”. 

In the hateful posts seen by Bellingcat, both real and AI-generated images of opposition figures – particularly Gogoi – were shown alongside messaging that suggested that they supported “foreigners” or “infiltrators”. 

The Center for the Study of Organized Hate (CSOH) also noted, in a 2025 report on AI-generated imagery and Islomophobia in India, that Hindu far-right politicians and media outlets have invoked and reinforced the trope of Muslims as “infiltrators” for years. 

“AI-generated images on these themes reinforce associations between Muslim identity and illegality, reinforcing xenophobic and Islamophobic stereotypes. In doing so, they play a powerful role in justifying exclusionary policies and normalising discrimination against Muslims,” the report said. 

‘Save Hindus’

Zenith Khan, a data analyst who worked on the CSOH report, noted that AI-generated propaganda was often tightly knit with current political moments, and its impact depended on “timing it right” especially when “people are emotionally charged”. 

The violence against the minority Hindu community in Bangladesh has been used by the BJP to raise concerns over the safety of Hindus in India. 

Days after Das’ lynching, the Assam state branch of BJP posted a video with an image of his face – except that it was manipulated with AI to show tears streaming from his eyes. “Save Hindus”, said the text accompanying the video. 

Posts by BJP’s West Bengal unit also seemed to frame Muslims as criminals or threats. A video, styled after the TV show “Stranger Things”, raised alarms over an “upside down” version of the state under the current government. 

A man is depicted being chased by men in skull caps. Arrows label them as “Ralib,” “Galib,” and “Chalib” – a play on Muslim names ending in “-lib” – in case the skull caps left any ambiguity about their Muslim portrayal. 

INC filed a police complaint in September last year against the BJP for sharing AI videos targeting Gogoi and the Muslim community, as well as another complaint in relation to the video of Sarma portrayed as shooting two men “point blank” in February. 

INC Assam spokesperson Wadud said that no action had been taken on the party’s police complaints as far as he knew. 

Disinformation researcher Bharat Nayak told Bellingcat that it has always been tech platforms’ responsibility to control new types of content. 

“The goal post can’t shift. This has always been a tech problem,” he said. 

When this responsibility is shrugged off, Nayak added, the result is a lack of accountability. “If you’re using old videos from other countries as new, you will have people countering you. But AI-generated videos can be shared without context just to spread hate – like showing people in skull caps – and the ‘when, where, how’ questions vanish.”

Both Meta – which owns Facebook and Instagram – and X have policies against hateful conduct. 

Meta also announced in 2024 that it would start adding “AI info” labels to more content detected as AI-generated, while some X users spotted a similar feature introduced on the platform last month. Only five of INC’s AI visuals that we identified – and none of those by TMC or the BJP – had a disclaimer that said “AI-generated”. 

Bellingcat reached out to Meta and X for comment on whether the posts we identified breached their terms of use regarding hateful conduct or labelling AI-generated posts. A Meta spokesperson said they were reviewing the flagged content and “will take appropriate action on any violations of our policies”. As of publication, X had not responded.

Kalim Ahmed from Bellingcat’s Discord Community contributed research to this piece.

Bellingcat is a non-profit and the ability to carry out our work is dependent on the kind support of individual donors. If you would like to support our work, you can do so here. You can also subscribe to our Patreon channel here. Subscribe to our Newsletter and follow us on Bluesky here, Instagram here, Reddit here and YouTube here.

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